twinkleparikh's posterous http://twinkleparikh.posterous.com Most recent posts at twinkleparikh's posterous posterous.com Tue, 22 Mar 2011 09:59:23 -0700 Woman Of Substance – Is it merely a creation of the glamour seeking media?? http://twinkleparikh.posterous.com/woman-of-substance-is-it-merely-a-creation-of http://twinkleparikh.posterous.com/woman-of-substance-is-it-merely-a-creation-of

We live in a highly male dominated society. For centuries, women have been victims of social prejudices and discrimination, especially in the Asian Countries. They are generally presumed to be weak, passive, dependent and people-oriented and are hence confined to the four walls of the houses. In such countries, marriage is the only career for most women. This is because women suffer from male reservations about a women‘s role, ability and capacity and are treated accordingly. While in most other countries, average earnings of women are lower than those of men. Women have confined their activities to selected professions such as education, nursing, medicine and office work.

Women constitute almost half of the total population in the world. But their representation in gainful employment is comparatively low. According to an I.L.O. report in 1980, ―women are 50 percent of the world‘s population, do the two thirds of the world‘s work hours, receive ten percent of the world‘s income and own less than one percent of world property.

 However, in the recent times, women have made impressive strides in the corporate world. Today we find women at various levels in an organization, even in the top level management. Women are making waves not only in business but also in politics and various other professions all around the world. Their influence is growing substantially.

But the real question which arises is – Are they really that influential, consistent, strong as they are portrayed to be by the glamour seeking media? Can we really call them woman of substance? Or is it that the media is merely plugging for such women to gain a couple of more TRP ratings?

Was Kalpana Chawla, one of seven crew members killed in the Space Shuttle Columbia disaster not as brave as she was portrayed to be? Of course she was! She had the courage to follow her dream. Well, I believe media has no take in this case. We really do have such strong and influential women in today’s era. In-fact I’d say they are nowhere behind their male counterparts.

Here I take a few names! Mother Teresa, Eleanor Roosevelt, Indra Nooyi, Sudha Chandran. Ever wondered what’s common between all of them? Firstly and very obviously, they are all women. Secondly, they are all successful personalities. They overcame hurdles in life, and yet managed to clinch triumph. Mother Teresa spent her entire life unconditionally serving the unfortunates in India. While Eleanor Roosevelt, the first Lady of the US, worked to enhance the status of working women. Sudha Chandran is a lady who with her artificial wooden is still considered as the best BharatNatyam dancer in the country. Indra Nooyi is an Indian who made a long way in becoming the C.E.O of PepsiCo. She’s today considered one of "The TopGun CEOs" by Brendan Wood International, an advisory agency.

Let’s now talk about Mrs. Indira Gandhi. Indira Gandhi was an influential leader. She is certainly “the symbol of FEMINISM” in India. As per the economic surveys, when she became the Prime Minister, 65% of the country was below the poverty line and when her regime ended it went to 45%. Food Production increased by 250% and literacy increased by 30% during her tenure as PM.  And then, can we deny the fact that the goodwill she earned amongst the rural population of the country still has its effect on the success of the Congress in rural India? She is still remembered as “Amma” there. Her “Garibo Hatao” Slogan is still used by the Congress. Sonia Gandhi tries to resemble her. And No it’s just not a so called Media Hype. But Indira Gandhi is genuinely an exceptional example of a woman of substance. And let’s not forget even she comes from a highly male dominated Gandhi family!!


 “Woman of Substance”, is no longer a philosophical concept. It is a reality!! And Media, by no chance, are plugging for such eminent women.

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Sat, 12 Mar 2011 07:44:19 -0800 Patience- An Antediluvian Virtue??? http://twinkleparikh.posterous.com/patience-an-antediluvian-virtue-0 http://twinkleparikh.posterous.com/patience-an-antediluvian-virtue-0

Patience is one of the most valuable virtues propounded by various religions, for years together now. In Quran, Patience has been described as one of the most indispensible virtues of life. Muslims believe that, through patience, an individual can grow closer to the Almighty Allah and thus attain true inner peace. It is also stressed in Islam, that Allah is with those who are patient, more specifically during sufferings.

Let’s now talk about other eastern religions like Hinduism and Buddhism. Both, Hinduism and Buddhism, place a great deal of emphasis on meditation and yoga which is believed to help an individual integrate his mind and soul, which ultimately helps an individual attain “Akhand Ananda” or true bliss. Patience is described as one of the most important and indispensable factors for the growth and development at any stage.

Coming to Judaism and Christianity… Patience and fortitude are prominent themes in Judaism. The Talmud extols patience as an important personal trait. In the Hebrew Torah, patience is referred to in several proverbs.

Increasing patience is viewed as the work of the Holy Ghost in the Christians who have accepted the gift of salvation. It is one of the seven virtues, alongside chastity, temperance, charity, diligence, kindness, and humility.

“Patience is the companion of wisdom.”  Saint Augustine

Sounds too idealistic! Isn’t it? The real question that arises in today’s highly competitive scenario is - Can we really afford to be patient? Ah C’mon! Life is hardly like a life now… It’s a Race! If you’re not quick, you’ll have to experience a failure! It’s like asking a person who has participated in a race to run slowly! Can you manage winning a race with patience? The answer is a BIG YES… This is exactly where most misinterpret the meaning of patience! Patience means maintaining the state of endurance in difficult and competitive situations. It does not necessarily mean doing things slowly. So you can still be quick while you’re patient, but just means ensuring that you are not doing things haphazardly.

Now we will look at the importance of patience from two perspectives – importance of patience in our day-to-day lives and importance of patience in the corporate world.

Patience is something which will help an individual stand up after s/he has had the greatest fall in life. Patience gives an individual the courage and determination to walk towards the goal irrespective of the failures experienced in life. People who are impatient give up easily and are ultimately the victims of depression, and mostly if not always, they blame their destiny without even realizing that they themselves are the culprit.

We can look at patience as a long term process. Patience ensures that an individual achieves the long term goal, even if it means facing difficulties and failures in the process. What you need to understand is that you have to stand up each time you fall down; improve yourself and your plans continuously till the desired goal is achieved.

In evolutionary psychology and in cognitive neuroscience, patience is studied as a decision-making problem involving the choice of either a small reward in a short span of time, or a more valuable reward after a long period of time. Patience is very important when it comes to making crucial decision related to life. Any wrong decision can lead to a chaotic situation in a person’s life. It is equally important in the corporate world.

Decision making, as we know, is the heart of businesses. The success of any business depends on the decision making ability of the concerned individuals. Any wrong decisions can prove to be detrimental for the company. Patience ensures that the concerned individuals take into perspective all the angles and possible outcomes of the decision so taken.

I’d come across a person who wanted to make an innovative product- spectacles with camera. The product most definitely is innovative, but deep thinking can give you the answer that it can never be successful. You are not allowed to take cameras inside exam rooms, some temples and various other places.  Companies hastily taking decision without conducting MR are more prone to failure. Hence, an impatient decision maker is actually undertaking more risk. We, undoubtedly, have to thrive in this highly competitive corporate world but decisions taken haphazardly can actually work negatively.

Last but not the least, you must have the patience to wait for the correct opportunity and time to come and knock at your door. You’ll always find one- sooner or later! Like for instance, if you’re an entrepreneur trying to enter into a highly competitive market, you will, most definitely, not be able to enjoy a sizeable amount of market share initially. But if you’re adamant that you want to enjoy the lion’s share, you need to be patient. Don’t forget that your competitors enjoy both, goodwill in the marketplace and customer loyalty, because they’ve been in that business for a couple of years. And drawing such loyal customers towards your product is a time consuming process. And then, expertise and customer loyalty is something which builds over time. So patience is inevitable.  As they say, a man who is the master of patience is the master of everything else.

Patience was, is and will always be one of the most important virtues of life. Patience will ensure that victory entwines its wings around you in the long run. Patience is a mechanism which will help you metamorphose your vision about life into a reality. Life is a long race and failures are part and parcel of life. Nothing is permanent! Just be PATIENT and things will fall in place!!

“He that can have patience can have what he will.”

- Benjamin Franklin

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